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Digital Marketing Essentials Program

Experience & Completion Certificate from Edjamon
Access to all program material and tool
Hurry! Limited seats available
Digital Marketing Essentials Program

About This Program

Master SEO, Paid Ads (PPC), Social Media Marketing, and Analytics by executing hands-on, end-to-end campaigns. Become job-ready in 3 months with a capstone project and dedicated placement support.

Course Overview

This intensive 3-month program focuses on practical, hands-on execution of digital marketing campaigns across all major channels. You will master tools like Google Analytics, SEMrush, Facebook/Google Ads, and Mailchimp. The program culminates in a full digital marketing capstone campaign for a real or simulated business, focusing on measurable KPIs and reporting.

What You Will Learn

Develop a complete digital marketing strategy
Perform SEO audits and implement on-page and off-page optimization
Run and optimize paid ad campaigns (PPC) on Google Ads and social platforms
Execute social media campaigns and manage content calendars
Implement email marketing automation and segmentation
Track and analyze campaign performance using Google Analytics and Google Tag Manager
Measure ROI and interpret key marketing metrics

Hands-on Projects

Apply your learning through real-world projects that build your portfolio

Intermediate

SEO Optimization Project

Audit and optimize a live website (on-page, off-page) using SEMrush/Ahrefs

Technologies:

SEMrushSEO Tools
Intermediate

Google Ads Campaign Setup

Design, launch, and report on a live Google Ads campaign (Keyword targeting, ad creation)

Technologies:

Google AdsAnalytics
Intermediate

Social Media Campaign & Calendar

Create, run, and analyze campaigns on Facebook/Instagram/LinkedIn and develop a content calendar

Technologies:

Ads ManagerCanva
Intermediate

Email Marketing Automation

Set up automation workflows, segmentation, and analytics reports in Mailchimp/HubSpot

Technologies:

MailchimpHubSpot
Advanced

Capstone Project: Full Digital Marketing Strategy

Design, execute, and report on a complete end-to-end digital marketing campaign for a real/simulated business

Technologies:

Full StackAnalyticsStrategy

Unique method to make you professionally rich

Progress through our comprehensive program which makes qualified professional to earn their awards

Bronze Award
Silver Award
Gold Award
Ruby Award
Emerald Award

Bronze Award

Begin your journey with foundational skills and basic certification.

Duration: 1-3 months

Trainee

Begin your journey with foundational skills and basic certif...

1-3 months

Programmer

Advance your programming skills with intermediate level cert...

3-6 months

Developer

Become a proficient developer with advanced certification....

6-8 months

Engineer

Master engineering principles with expert level certificatio...

9-12 months

Masters

Achieve mastery with our highest level of certification....

12+ months

Course Curriculum

Technologies You Will Learn

Master the most in-demand tools and technologies for data analytics

Analytics: Google Analytics, Google Tag Manager

SEO Tools: SEMrush, Ahrefs, Moz

Paid Media: Google Ads, Facebook Business Suite

Social Media: Facebook, Instagram, LinkedIn Ads Manager

Email Marketing: Mailchimp, HubSpot

Content Creation: Canva, Photoshop

What Our Students Say

Hear from our students who have transformed their careers

"The Digital Marketing Essentials program at Edjamon transformed my career prospects. From SEO basics to running live ad campaigns, everything was hands-on and practical. Within 3 months, I feel confident managing real-world marketing projects!"

RK

Riya K.

Mumbai

"I had limited knowledge of digital marketing before joining Edjamon. The structured curriculum, weekly assignments, and live campaign projects made learning smooth and effective. The capstone campaign was a true industry experience!"

AS

Arjun S.

Bangalore

"Edjamon’s mentorship and live project sessions set this program apart. The combination of analytics, SEO, social media, and email marketing gave me a holistic understanding. I secured my first marketing internship right after the course!"

VM

Vikram M.

Chennai

Why Choose Edjamon?

Discover the difference between Edjamon and traditional platforms

Features & CriteriaEdJAMONOthers
Hands-on Practice
Execution of full, end-to-end campaigns
May have less hands-on project work or isolated scripts
Mentorship
One-on-one guidance, live review, and personalized project feedback
Weak in mentorship, limited or less personalized feedback
Capstone Scope
Full digital marketing campaign for a real/simulated business with analytics
Fewer real client projects; limited end-to-end campaign execution
Analytics Focus
Real-time tracking using Google Analytics & Tag Manager with dashboard creation
Covers analytics, but less emphasis on real-time tracking and deep reporting

Job Roles After Program

Explore exciting career opportunities

Digital Marketing Executive / Specialist

SEO Executive / Analyst

Social Media Manager

PPC / Ads Specialist

Content Marketing Executive

Marketing Coordinator

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Resources & References

Access curated external resources to deepen your understanding

LLMs & Generative AI

OpenAI API Documentation →

Official guide for GPT models and API usage

Hugging Face Hub →

Pre-trained models, datasets, and community resources

Meta LLaMA Repository →

Open-source LLaMA models and implementation guides

Anthropic Research →

Claude AI research papers and documentation

RAG & Framework Docs

LangChain Documentation →

Complete guide to building LLM applications

LlamaIndex Documentation →

Data indexing framework for LLM applications

LangChain RAG Guide →

Step-by-step RAG implementation

Mistral AI Documentation →

Efficient open-source LLM models

Vector Databases

Pinecone Documentation →

Cloud-native vector database for AI applications

FAISS Library →

Facebook's efficient similarity search library

Weaviate Documentation →

Open-source ML-first vector database

Chroma Documentation →

Open-source embeddings database

Best Practices & Learning

Prompt Engineering Guide →

OpenAI's official prompt engineering best practices

RAG Research Paper →

Academic foundation for RAG architectures

Azure RAG Examples →

Real-world RAG implementation patterns

AI Safety Best Practices →

Security and ethical considerations for AI apps

Deployment & DevOps

Docker Documentation →

Containerization and deployment guide

GitHub Actions Documentation →

CI/CD automation and workflow automation

Streamlit Documentation →

Build data apps with simple Python scripts

AWS Getting Started →

Cloud deployment and infrastructure setup

Python & Development

Python Official Documentation →

Complete Python language reference

FastAPI Documentation →

Modern Python web framework for APIs

NumPy Documentation →

Numerical computing with Python

Pandas Documentation →

Data manipulation and analysis library

Frequently Asked Questions

Find answers to common questions

Start learning today!

Maximize your productivity and get best results

Inclusions

3 months
Experience & Completion Certificate from Edjamon
Access to all program material and tool